Kumho links with La Liga

The Kumho Tyre brand will be to the fore at La Liga BBVA football matches throughout the 2014/2015 season, following an agreement between the Korean tyre manufacturer and the prestigious Spanish football league.

The exposure will comprise a mix of free-standing logos positioned behind the goals and digital billboards around the periphery of the pitch. The initiative will support the work of not only Kumho’s Spanish dealer network but those throughout Europe, by exposing the brand to the attendant crowds and the enormous TV audience of football fans.

Commenting on the investment Sang Kyu Lee, the President of Kumho Tyre Europe, said: “We are delighted with this agreement which allows us to reach an enormous number of potential Kumho customers, and thereby significantly increase awareness for our brand. La Liga provides us with a unique opportunity, as it is quite simply the most watched sport in Spain. Moreover, we will be augmenting the advertising with a physical presence at the events, by which we will demonstrate the high quality of our products direct to the consumers.”

Kumho Tyre has a long history of involvement in popular sports around the globe and is currently the official tyre of the National Basketball Association (NBA) and sponsor of the Los Angeles Lakers team, as well as the sole tyre supplier to the Auto GP World Series; a Grand Prix feeder formula that has already helped propel the likes of Felipe Massa and Romain Grosjean to the pinnacle of motorsport.