Kimi Räikkönen joins Nokian Tyres as brand ambassador

Former Formula 1 driver, Kimi Räikkönen has partnered with Nokian Tyres to become its new brand ambassador.

Räikkönen, known worldwide as ‘The Iceman’, enjoyed an F1 career spanning over two decades which included becoming a World Champion with Ferrari in 2007. Overall, the Finnish driver competed in 349 Grands Prix, securing 21 wins and 103 podiums.

Nokian Tyres said its new partnership with Räikkönen will elevate the Finnish brand’s global presence and amplify its international recognition.

“Some collaborations just make sense, and this is one of them. Kimi Räikkönen and Nokian Tyres share the same DNA: Finnish roots, uncompromising performance, and the ability to thrive under pressure. Both are built for extremes – whether it’s conquering the racetrack or navigating roads in changing conditions and harsh weather,” said Tiina Frazer, Nokian Tyres VP for brand, marketing and communications.

“Perfect match, great to start working with Nokian Tyres, a brand I remember from the days when my parents drove me to karting tracks, before I even had a driver’s license. In my opinion Nokian Tyres is an iconic Finnish brand, I’m excited to start spreading the good news about the great tyres to the world,” added Kimi Räikkönen.