Infinity delivers brand message

Infinity Tyres, part of the Al Dobowi Group is launching 79 dimensions across five different product groups this year, as it continues to develop the brand message that “Not All Tyres are Created Equal”.

To promote the brand, Infinity is aligning its new range line upwith iconic images from across the continent. In the UK the new Infinity Ecomax is transposed on the London Eye to offer a really eye-catching visual.

In other markets the brand is using carefully selected national symbols (e.g. L’Arc de Triomphe in France) to highlight the brand’s commitment to the local tyre dealer (rather than creating a campaign that uses the same standard imagery across several markets).

Such wide-spread tyre trade promotion is supported by Infinity’s commitment to individual markets and local tyre associations and, in the last few months, the brand has exhibited using its eye-catching imagery and brand new tyre range at Brityrex (UK), Pneu Expo (Lyon), Motortec (Madrid) and most recently Autopromotec (Bologna). Infinity was the only tyre brand supporting all these national trade shows.