Goodyear set to sponsor Dublin’s 98FM

Goodyear is partnering with one of Dublin’s top radio stations, 98FM.

Through a comprehensive package of sponsored weather reports, spot advertising campaigns, outside broadcasts, on air and online competitions, the Goodyear brand will be intensively promoted by the station.

Dublin’s 98FM is the longest established commercial Dublin radio station with over 200,000 weekly listeners. Not only do they excel on air but they have very active digital platforms too with almost 340,000 unique visitors to their website every month and over 500,000 combined reach across social media channels.

Goodyear’s sponsorship of the weather reports on the popular channel is set to reinforce brand awareness for the premium tyre manufacturer amongst a key target audience of Dublin’s 98FM listeners. It also aims to re-ignite the positive heritage and interest in Goodyear within the Irish market.

98FM’s award-winning news desk provides Dubliners with the most up-to-date weather service in the Dublin radio market. Airing all day, every day, the weather reports follow News and Sports bulletins and Goodyear will be receive 600 mentions per month on the channel.

Emmett Sheridan, Sales Director Goodyear Dunlop Ireland comments: “We are thrilled to be partnering with Dublin’s 98FM. With such high listenership and a great digital following we are hoping to see an uplift in recognition of our brand across the coverage area. This is a great opportunity for us to talk about the performance benefits of our products through our spot advertising campaigns as well as increase brand awareness through the weather report sponsorship.

“As part of our sponsorship we will also receive a number of live broadcasts from a Goodyear supplier venue with the 98FM broadcast vehicle and promotional activity across Dublin with 98FM’s promotional team” concluded Emmett.