Falken Tyres partners the PDC

Falken Tyre Europe has become the official tyre partner to the Professional Darts Corporation (PDC) – a partnership that will launch at the upcoming 2024/25 World Darts Championship at Alexandra Palace in London.

As the culmination of the 2024 PDC season, this year’s event – which runs from 15th December to 3rd January – will see Falken driving engagement with PDC fans across Europe, via branding on tickets, tournament stages and player shirts, alongside on-event and digital activations, as well as promotional integration with leading darts stars.

The Falken logo will also be visible on the sleeve of all players and officials.

“Darts, and particularly the partnership with the PDC World Darts Championship, offer us an ideal opportunity to focus on the precision, dynamism and passion that characterise both the sport of darts and Falken,” said Markus Bögner, managing director, president and CSO of Falken Tyre Europe GmbH.

“This relationship allows us to not only reach passionate fans but also opens up new ways to connect our brand authentically and emotionally with a dynamic target group.”