Falken Tyre begins sponsoring Nordschleife

Falken Tyre has been announced as the new sponsor of the section signs of the Nordschleife at the Nürburgring.

This means that 31 signs with the names of famous Nordschleife sections such as Caracciola-Karussell, Hatzenbach or Pflanzgarten will bear the Falken logo.

In addition, turn 14 of the 5.148-kilometre Nürburgring Grand Prix circuit will also bear the name of the tyre manufacturer.

The long high-speed right turn will be given the name ‘Falkenbogen’ from this season onwards.

The advertising measure will be clearly visible through a 240-metre-long barrier that accompanies the area in the highly visible Falken design.

The cooperation with the Nürburgring complements the recently agreed extension of the partnership between Falken and ADAC Nordrhein as organiser of the 24-hour race until 2028.

Falken Tyre assumed sponsorship of section signs along the Nordschleife last month (January).

Dennis Wilstermann, assistant marketing manager at Falken Tyre Europe GmbH said: “The sponsorship of the Nordschleife track section signs underlines the long-standing, trusting cooperation between Falken and the Nürburgring.

“We look forward to experiencing more successful years at the Ring, extending Falken’s motorsport history and celebrating the official Falken arch from now on.”