Dunlop to showcase new products at top motorcycle events

Dunlop has committed to several important motorcycle events across 2016.The leading tyre brand continues to invest in its presence at motorcycle events, viewing them as one of the most integral components of their marketing mix.
 
For 2016, the brand will be on display at MCN London Show, ThundersportGB (Brands Hatch and Cadwell Park), North West 200, Isle of Man TT, Moto GP, Motorcycle Live, MXGP, Western Beach Race and the Dirt Bike Show.
 
These shows see large visitor numbers through their doors and focus on appealing to motorcycle enthusiasts. In 2015 the Dunlop team presented to over 500,000 people across the country. With such large visitor numbers at these events, they are the perfect arena for Dunlop to showcase new products for both on and off road bikes.
 
This year Dunlop will introduce the RoadSmart III into the market, an important tyre within the sports touring segment, the Alpha 13 for sports and track day riders, the AT81 an all-terrain off-road tyre as well as range extensions for motocross tyres, MX52 and MX3S (previously the MX32), used by top MX riders across Europe. These tyres will be on display throughout the year along with the rest of the impressive Dunlop moto range.
 
Mark Sears, Product Support Manager for Dunlop Motorcycle commented: “Attending events with our bespoke display unit enables us to get out into the market and talk about our tyres to the people that matter – motorcycle enthusiasts. Whether it be on-road or off-road, we will be at the biggest events across the year with particularly large displays at MCN London Show, Motorcycle Live and Dirt Bike Show.
 
“Our team has always enjoyed being present at events and thrives on advising motorcyclists on their tyre related questions, this will be the same in 2016 where we will be offering some of the best tyre advice in the industry.”