Dunlop on video

One of Dunlop’s most dynamic OE customers is Mercedes-AMG. Dunlop has been the official tyre partner of the AMG Driving Academy for just on one year, and a technical partner with AMG Customer Sports for four.

Dunlop has released a gripping mini-series of five, short exhilarating videos, which lift the veil on tyre development for Mercedes-AMG. These are available to view on social media channels.

The videos, each under two minutes long, look behind-the-scenes and inside the heads of the Dunlop masterminds who design, develop and test tyres to meet Mercedes-AMG’s highest standards.

The videos are on Dunlop Facebook, Twitter and YouTube channels.

They cover topics including a summary of the Dunlop and Mercedes-AMG relationship, a look into the design studio, tyre development, tyre testing and finally, an exclusive glimpse into the fascinating AMG Driving Academy, to which Dunlop is the official service and tyre supplier.

“When Dunlop teamed up with Mercedes-AMG, it was clear that the partnership was a success story, with both companies sharing the same commitment to exceptional performance. That commitment is now captured on camera, and we’re pleased to share a behind-the-scenes look at the steps we take to achieve those results,” said Guillaume Carli, Marketing Manager Dunlop Brand EMEA.

“We are proud partners of Dunlop, and we highly value their support of the AMG Driving Academy,” said Jens Ehrig, Head of the AMG Driving Academy.