Continental strengthens commercial team for UK and Ireland

Continental Tyres has appointed two new members to its commercial team for UK and Ireland. Tom Edwards, assumes the role of Retread and Brand Manager and joins the UK and Ireland commercial vehicle marketing team, while Gabriel O’Keefe will take on a Truck Sales Manager position covering Northern Ireland and the Republic of Ireland border counties.

Tom takes over his role from Grant Willman, who has recently been promoted to Regional Sales Manager for the South, after two years in the position. Gabriel replaces Noel McGrath, who has been promoted to Regional Sales Manager for Ireland and UK North.

With almost ten years’ experience in the tyre industry, Tom will be supporting Continental’s dedicated truck service providers, the Conti360° Network, as well national and regional fleets with regard to the company’s ContiRe product.

Tom Edwards said: “The UK and Irish markets are of great importance to Continental, and the investment already made and planned for the new retread facility in Hanover means there couldn’t be a better time for me to take on this role.”

Having spent the last four years working as an area sales manager for Michelin, Gabriel’s new responsibilities will include a focus on promoting the ContiLifeCycle approach to both the Conti360° Network dealers and fleets.

Gabriel O’Keefe said: “I am really looking forward to helping Continental to continue their expansion and support their goal to increase market share in Ireland.”

Tom is married and enjoys wine tasting, watching cricket and keeping fit, by walking his dog and jogging in the Hampshire countryside he calls home. Gabriel is married with two children, and in his free time enjoys football and cycling.