Pirelli has developed a new P Zero tyre specifically for Jaguar Land Rover (JLR), as the automaker aims to become the first in the industry to introduce tyres containing more than 70 per cent renewable and recycled materials such as silica from rice husks and plant‑based resins, at scale.
After a spectacular British Grand Prix last weekend, Pirelli was back on track at Silverstone for two days of testing, aimed at development of the 2026 tyres.
Pirelli has revealed the Scorpion All Season SF3: an all-season tyre designed specifically for SUVs that expands the technical features of the award-winning Cinturato All Season SF3 to specifically meet the needs of this class of vehicle.
To mark the 40th anniversary of the P Zero line, as well as the Lancia Delta S4 Stradale, Pirelli has recreated, in a limited edition of 40 sets, the Pirelli P Zero that debuted in 1985 on what was the road version of a motorsport icon like the Lancia Delta S4 Group B.
Pirelli has teamed up with the Apulia regional government in Italy to launch a pilot project aimed at monitoring the road network in the region using tyres.
A new Pirelli test session focussed on tyres for 2026 got underway today. Working with Mercedes-AMG Petronas F1 Team and Visa Cash App Racing Bulls F1 Team, the Pirelli engineers ran comparisons of several constructions and compounds of dry weather tyres.
Prometeon Tyre Group is set to return to the Road Transport Expo (RTX) for the third year running. The tyre specialist says it is back with an enhanced presence and bigger line-up of its premium tyres.
The new Pirelli P Zero has claimed first place in a comparative test of Ultra High Performance (UHP) tyres, conducted by well-known platform ‘Tyre Reviews’.
In a challenging market environment marked by fluctuating conditions and increased competition from imported tyres, the partnership between Prometeon Tyre Group and Heffernan Tyres has emerged as a remarkable success story in the Irish tyre sector, achieving significant market growth over the past two years.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
