As 2024 draws to a close, Kumho Tyre has solidified its reputation with impressive results across various tyre tests, showcasing the performance capabilities of its car and SUV tyre line-up.
The rise and rise of the SUV has been the dominant feature of the European car market in recent years, which has inevitably had a fundamental effect on Kumho’s related tyre range, as confirmed by the recent upgrades to the company’s SUV/4×4 line-up.
Modern Tyres attended the recent European launch of the new Kumho Ecsta Sport and Sport S in Milan, Italy along with the delegation of European Kumho distributors.
The extensive Kumho range of truck tyres has benefited from continuous investment in new technology in recent years and currently features a number of leading-edge products.
Kumho Tire hosted a Driving Experience Event at the Vairano Circuit near Milan, Italy on Sunday, 21st April, providing European customers with an opportunity to get a taste of the performance of products from the Seoul-based tyre maker.
Kumho Tire could open its first tyre plant in Europe within the next three years, with an investment of over one trillion South Korean won (c.€688m) being considered.
Kumho’s Ecsta HS52 achieved an excellent result in a recent test of tyre performance by European automobile association ADAC (Allgemeiner Deutscher Automobil-Club), and was one of only three products to receive a ‘Good’ rating.
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