Sponsors tend to come and go in the fast moving world of motorsport, making Kumho’s relationship with the BMW Racing Drivers Club one of the longest of its type in UK club history
Already the official tyre supplier to the TCR touring car competition on four continents, Kumho Tire recently signed a deal to become the title sponsor and exclusive provider to the related TCR World Tour.
One of Kumho Tire’s latest high-performance patterns, the Ecsta HS52, received a ‘good’ rating in the recent test of summer tyres by the German motoring association ADAC.
Kumho has outstripped 30 rival manufacturers to take fifth place overall in Auto Bild’s latest all-season tyre test with its popular Solus 4S HA32 pattern.
The rise and rise of the SUV has been the dominant feature of the car market for some time now, and it’s having a fundamental effect on Kumho’s related tyre range
Well used to receiving Red Dot Design Awards for its road tyres, Kumho has now won one for its ‘Airborne Tire’, a concept product aimed at the rapidly evolving UAM (Urban Air Mobility) sector.
Underlining its international resurgence and ongoing development of award-winning tyres specifically for the European market, Kumho this week has a significant presence at two key industry exhibitions – The Tire Cologne (24-26 May) and Autopromotec Bologna (25-28 May).
Kumho has been ranked among the top 12 per cent of the automotive parts industry in the environmental, social, and governance (ESG) evaluation, recently conducted by Morgan Stanley Capital International (MSCI).
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