Kumho Tire strengthens profile with Eintracht Frankfurt

Kumho Tire has signed a three-year strategic partnership agreement with German football club, Eintracht Frankfurt.

The collaboration aims to enhance the brand’s visibility and image, including an advertising presence in the stadium, hospitality packages, and joint social media activities.

In addition to supporting the men’s team, the new tyre partner will also support the Esports team, and joint campaigns are planned with EintrachtTech.

Tony Lee, head of Europe at Kumho Tire Europe GmbH said: “We aim to continuously increase our presence in Europe. A strong brand like Eintracht Frankfurt, known and beloved beyond Germany’s borders, assists us in this endeavour.

“Our corporate culture is based on trust, integrity, and sustainability – similar to that of Eintracht. Specifically, we are committed to developing products made entirely from sustainable materials by 2045.”