Following a strategic management decision, Hankook Tire will merge its operational marketing activities even closer with the areas of corporate, product, motorsport, and digital communications in the future with a new department structure.
Hankook says it will be presenting a product innovation at The Tire Cologne from 4th to 6th June. Alongside the iON summer, winter and all-weather tyres, another addition to the iON family will be a highlight from the passenger car market.
As the market for 4×4 vehicles continue to increase, Hankook offers tyres specifically tailored to the driving characteristics of this ever more popular vehicle range, the Hankook Dynapro family. This family includes the Dynapro AT2, the Dynapro MT2, and the Dynapro HP2.
Hankook Tire Europe has revealed that Guy Heywood, vice president of TBR sales, marketing and strategy will be discussing ‘The Future of Tyres’ at the UK’s Road Transport Expo on Thursday 6th June along with other industry experts.
Numerous current comparative tests have shown that Hankook’s electric vehicle and summer tyres are convincing in terms of comfort and safety, while offering excellent value for money.
Hankook Tyres UK has warned that it has recently seen evidence of Hankook branded truck and PCR products being sold into the UK market, where the condition of the tyre has been “unlawfully manipulated” after production.
Hankook Tire is celebrating 10 consecutive years as the exclusive supplier of high-performance tyres for test-drive vehicles at the BMW Driving Center, operated by BMW Group Korea.
After the Hankook iON Race’s impressive performance in the Brazilian heat in the latest round of the ABB FIA Formula E World Championship, the official Formula E tyre now moves on to the next highlight.
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