Bezzant new truck and bus marketing director for Hankook Europe

Hankook Tire Europe has named Richard Bezzant as its new marketing director for truck and bus tyres, effective since 1st August.

Bezzant began his tyre career in the UK in 2003, engaging with the challenges in the tyre business for buses and trucks right from the start.

Alongside his activities in the UK, he also spent five years in leadership positions in France before taking up the role of Michelin’s marketing director for the UK and Ireland. In this position, he assumed responsibility for managing the complete marketing strategy across various business sectors.

“My goal is to support growth opportunities for Hankook in the European truck and bus sector and expand them further. I am confident that we will be able to build on what has been achieved so far and continue to expand the business with innovative products and services,” said Richard Bezzant.

“With Richard Bezzant, we have appointed an industry-leading expert for our truck and bus marketing activities,” added Jang Hyuk Moon, vice president marketing department at Hankook Tire Europe. “With his decades of experience, we will consistently expand our business in the commercial vehicle sector and strengthen our market position in Europe in the long term.”