BKT extends La Liga partnership
Leading OTR tyre manufacturer BKT has renewed its partnership with La Liga, the highest division in Spanish football, for three additional seasons until 2028, building upon an agreement which began six years ago during the 2019-2020 season.
Starting from the 2025/26 season, BKT will serve as the official tyre partner of La Liga in Europe and Latin America, focusing its presence “on two strategic regions where football is deeply rooted in culture and where the company seeks to further enhance its visibility”.
“We have chosen to concentrate our presence in Europe and Latin America — two fundamental markets for BKT where football speaks a universal language and is a powerful vehicle for connecting with people,” said Lucia Salmaso, managing director of BKT Europe.
“Our goal is to turn visibility into tangible value through initiatives that engage fans directly and create connections with local communities.”
Jorge de la Vega, commercial director general of La Liga added: “For La Liga, it is a great source of satisfaction to renew our alliance with BKT, a strategic partner that shares our values and global vision. This well-established collaboration is a testament to our mutual commitment to continue creating value, driving innovation, and connecting with millions of fans around the world in the years to come.”
The new agreement will provide BKT with field-side visibility through virtualised LED and 3D carpets – digital spaces that can be seen during away matches of top Spanish clubs like Real Madrid, FC Barcelona, and Atlético Madrid – in addition to opportunities to develop fan-oriented initiatives such as contests and brand activations.
Moreover, there will be CSR (corporate social responsibility) projects in cooperation with La Liga, maintaining and strengthening the ongoing commitment and partnership between the two organisations.
The partnership with La Liga fits into BKT’s broader strategy that includes Serie BKT in Italy, Ligue 2 BKT in France, and numerous global initiatives in sports and motorsports.
For more information on BKT Tyres contact Agrigear on 042 9666 444.