BKT Tour takes to the Basque Country

BKT has kicked off a new edition of its BKT Tour called the Euskadi Roadshow, which takes its branding and agricultural tyre solutions through Spanish football.

The most recent edition starred the Basque Country region and accompanied fans throughout three football matchdays of the LaLiga championship, of which BKT has been the official tyre partner since 2019.

In this roadshow, BKT was joined by a Deutz-Fahr tractor from long-standing partner SDF. The Deutz-Fahr 7250 TTV was fitted with agricultural tyres from the Agrimax range and branded to serve as the main theme at each of the three stages.

The tour, which began in San Sebastián on the occasion of the Real Sociedad de Fútbol versus FC Barcelona match, later landed in Vitoria-Gasteiz for the encounter between Deportivo Alavés and Real Betis Balompié.

The third and final stage was held in Bilbao this past weekend, on the day of the Basque derby between Athletic Club and Real Sociedad.

BKT and Deutz-Fahr tractors thus reached three of the most important cities in the Basque Country.

“Our relationship with SDF is a well-established collaboration, and their presence by our side with one of their Deutz-Fahr tractors is a confirmation of a relationship based on trust, shared vision, and mutual commitment to the agricultural sector,” said Lucia Salmaso, Managing Director, BKT Europe.

“Through the BKT Tour, in addition to celebrating the bond between fans and territory, we wanted to emphasise the synergy that ties us to tractor manufacturers, in this case SDF, enhancing a partnership that can generate value in every aspect,” she added

For more information on BKT Tyres contact Agrigear on 042 9666 444.