BFGoodrich appoints new UK wholesaler for 4×4 tyres

BFGoodrich has appointed Micheldever Tyre Services as its official 4×4 wholesaler in the UK.

Winchester-based Micheldever Tyre Services – which has established a wholesale distribution network of 15 sites around the UK, supplying over 6,000 retailers nationwide – will stock a large selection of BFGoodrich’s All Terrain T/A KO2 and Mud-Terrain T/A KM3 ranges, helping to ensure excellent product availability throughout the year.

Martin Thompson, BFGoodrich Go To Market Manager said: “We’ve worked closely with Micheldever for a number of years and we are delighted to formally announce them as the brand’s official preferred 4×4 wholesale partner across the UK.”

Widely recognised as a world leader in off-road tyres, the BFGoodrich brand is marking its 150th anniversary this year, having started manufacturing tyres in Akron, Ohio, in 1870.

Graham Mitchell, wholesale director at Micheldever Tyre Services added: “BFGoodrich is a premium professional 4×4 brand and as a wholesaler with a strong reputation in the off-road market, it’s one we are very happy to be associated with.

“It’s a hugely popular brand for both professional and recreational 4×4 drivers, delivering products with great traction, toughness and longevity – all the qualities our customers look for when choosing their off-road tyres.”