Avon Tyres to continue as official sponsor of Castle Combe Circuit

Avon Tyres will continue as official sponsor of the Castle Combe Circuit through 2021, extending an arrangement that stretches back to the early 1950s.

Castle Combe Circuit, located just 12 miles north of the Avon Tyres headquarters in Melksham, Wiltshire, has carried Avon branding since 1952. Signage was first applied to the Avon Tyres footbridge, which crosses the pit lane entry, followed by a second bridge between Quarry and the Esses, renowned to be two of the UK’s most challenging circuit corners.

Today, an array of Avon advertising boards, banners and flags can be seen around the 1.85-mile circuit.

Avon also provides practical assistance to the venue; many of its support and response vehicles, as well as the single-seater and saloon cars used by the racing school, are equipped with products from Avon’s ultra-high performance PCR (Passenger Car Radial) and motorsport ranges.

As Covid-19 restrictions are relaxed, Avon says it intends to play a key role in events staged by the Castle Combe Circuit, in a similar vein to its Aston Martin-themed display at the 2019 Autumn Classic.

Cecilia Razeto, head of marketing & communication, Avon Tyres, says: “We are very proud of our long-standing association with the Castle Combe Circuit. Extending the arrangement through 2021 was a natural step and we look forward to our brand featuring prominently, on and off the track, when events at this fantastic circuit resume in earnest.”