Alliance Tyres recently conducted field demonstrations in the UK to show how tyre pressure makes a measurable difference to fuel consumption in everyday farming operations — particularly in mixed transport and field applications where tyre setup plays a critical role.
Hankook, the exclusive tyre supplier to the FIA World Rally Championship (WRC), heads to Round 9 of the 2026 WRC, Delfi Rally Estonia, taking place from 16th to 19th July in Tartu and the surrounding southern regions of Estonia.
The Pirelli P Zero range returned to the Goodwood Festival of Speed. At the event that brings together some of the world’s most innovative and high-performance cars, many of the latest models and vehicles tackling the famous Hill Climb are equipped with tyres from the new Pirelli P Zero family.
Churchill Tyres, a brand owned by UK-based tyre distributor Bond International, has entered into a new partnership with the Curragh racecourse in Co Kildare, becoming the title sponsor of the Group 2 Churchill Tyres Beresford Stakes for the next three years.
Now in its fourth year, Bridgestone’s Champions programme is a professional development and training initiative designed to upskill automotive retail experts, wholesalers, and dealership staff.
Continental is expanding its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027, bringing its latest commercial vehicle tyre technologies, trailer solutions and digital services directly to fleet customers.
Continental has sold its ContiTech group sector to an affiliate of Lone Star Funds for €4 billion. The transaction also includes performance-based components of up to €250 million in subsequent years.
Continental is expanding its all-terrain tyre portfolio with the introduction of the CrossContact A/T², a new all season tyre developed for SUVs, 4x4s and pick-ups that require reliable performance both on paved roads and in demanding off-road conditions.
Farming remains one of the most dangerous occupations in Ireland. In 2025, 25 people lost their lives in farm-related incidents, a stark increase on previous years. Vehicles and machinery, particularly tractors and quad bikes, continue to account for the largest share of these deaths.
Following the publication of the European Commission’s Omnibus on Energy Labelling, Tyres Europe has called for “a more consistent approach” to simplification in the proposed amendments to the tyre labelling framework.
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