Apollo Tyres extends Man Utd partnership

Apollo Tyres Ltd has extended its partnership with Manchester United Football Club for an additional three years.

Since the inception of the partnership 12 years ago, Apollo Tyres says it has seen a significant boost in brand equity, reinforced by the global visibility associated with Manchester United.

According to Apollo Tyres, the association has elevated its reputation, increased consumer trust, and enhanced its positioning as a leading tyre manufacturer.

The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative.

Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd said: “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance.

“Together we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.”