AJ Long Brothers set to expand key Lassa dealer network

AJ Long Brothers is celebrating its long association with the Lassa brand, by expanding its key dealer network in the Republic of Ireland, and by offering an increasing level of support to its existing and valued dealer network.

Existing Lassa key dealers benefit from discounted prices, exclusive territories, marketing support, and more, and Allan Faser from AJ Long Brothers is keen to point out that these conditions will not change with the addition of more key dealers.

To support this network expansion, AJ Long Brothers has confirmed it will be investing in and supporting the Lassa Tyre dealer network with targeted sales, marketing and branding campaigns.

AJ Long Brothers will also be investing in signage and point of sale material for key dealers.

Allan Frazer, Managing Director of Long Brothers said: ‘’Here at Long Brothers, our route to market is to give our key customers an area to market our exclusive brands, to help them make profit and to establish themselves as the retailer for that product.”

He continued: “Our main brand for passenger, 4×4, van and light truck tyres is Lassa. We have enjoyed more than 30 years of partnership with Lassa Tyres as the sole distributor for all of Ireland. We are gratified that Lassa Tyres have been such an integral part of Long Brothers’ history.”

Allan added: “Over the years, Lassa Tyres have been very loyal to us, and we, in return share that loyalty with our existing key Lassa dealers. We receive a lot of very positive feedback on Lassa Tyres for their quality and performance. We are excited regarding Lassa’s factory expansion plans and future range developments and we look forward to the new product development in terms of new sizes across the range.’’