Bridgestone Champions programme visits Delphi Academy

Now in its fourth year, Bridgestone’s Champions programme is a professional development and training initiative designed to upskill automotive retail experts, wholesalers, and dealership staff.

This year, 12 representatives from retail networks and wholesalers recently completed the three-day initiative.

Bridgestone said the latest intake benefited from a packed agenda covering relationship building, retail marketing, communication skills, telephone best practice and face-to-face selling techniques, before turning their attention to technical knowledge and the future of mobility.

Day three saw delegates visit the Delphi Academy in Warwick, one of Europe’s largest IMI-approved automotive training centres, where they gained expert insights into electric vehicles, hybrid technology and advanced diagnostics.

Mark Fereday, senior trade marketing manager, North Region, said the programme was about much more than product knowledge alone.

“The Bridgestone Champions programme continues to evolve and we’re delighted to see it going from strength to strength in its fourth year,” he said.

“We want every participant to leave with the confidence and knowledge to make a real difference within their own business. Whether it’s improving the customer experience, strengthening relationships or understanding the technologies shaping the future of mobility, the programme is designed to help our partners thrive.

“The visit to the Delphi Academy was a particular highlight and gave delegates the opportunity to learn from some of the industry’s leading technical experts. As vehicles continue to evolve, it’s vital that we continue to invest in people and ensure that our partners are equipped for the opportunities and challenges ahead.”

The latest Q2 2026 Bridgestone Champions instalment will be followed by two identical programmes in quarter three and four. Any Bridgestone customers interested in finding out more and attending either, email alison.walker@bridgestone.eu.