Crane-Robinson new Webfleet regional director UK and Ireland

Webfleet, Bridgestone’s fleet management solution, has appointed Alex Crane-Robinson as its new regional director for the UK and Ireland, succeeding Beverley Wise, who led the business in the region for eight years.

With more than two decades of senior leadership experience in the fleet management, SaaS and IoT sectors, Crane-Robinson has a strong track record in expansion strategy, new market entry and channel partner development.

He most recently served as director EMEA at Quake Global and has held leadership roles at Radius Telematics, where he developed strategic alliances and partnerships to drive international growth, and at CalAmp, where he spent more than a decade overseeing the growth of the business across EMEA.

Earlier in his career, he also held senior international posts at Convergys and Motorola Solutions.

Crane-Robinson said: “I am excited to be joining Webfleet at such a pivotal moment in the fleet industry.

“As businesses navigate the transition to smarter, more sustainable and more connected transport solutions, Webfleet’s technology and expertise put it in a unique position to deliver real and tangible value.

“I look forward to working with our talented team and partners to further strengthen our presence in the UK and Ireland market.”