Pirelli adding sustainable logo to tyres

Pirelli has created a bespoke sidewall logo to identify tyres that contain at least 50 per cent materials of bio-based and recycled origin.

The new marking – which depicts two arrows in a circle and will be adopted on new products – underlines Pirelli’s commitment to the environment, maintaining the high level of safety performance inherent in every single tyre produced by the Italian firm.

This new logo is also designed as a clear indication for customers, allowing them to choose more sustainable tyres.

The latest Pirelli marking was used for the first time on the P Zero E. This tyre contains more than 55 per cent of materials of bio-based and recycled origin throughout the entire range at launch, as certified by Bureau Veritas: a world leader in verifying conformity and certification in quality, environment, health, safety, and social responsibility standards (ISO14021).

Third-party verification of eco-compatible materials will continue to be standard across all future products that adopt the new logo.

Giovanni Tronchetti Provera, head of sustainability and future mobility at Pirelli, said: “For several years, Pirelli has consistently reduced its environmental impact: a policy confirmed by all the main sustainability indices, which have recognised our commitment and transparency both in terms of results and ethos.

“For this reason, for example, we indicate the percentage of sustainable materials by saying ‘at least’ rather than ‘up to’. We will now continue down this road, which our car manufacturer partners also recognise and appreciate.”