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Bridgestone makes senior leadership changes for EMEA

Bridgestone Europe, Middle East and Africa (Bridgestone EMEA) has changed its senior leadership structure, effective September 16.

These adjustments are in conjunction with and complementary to the global leadership changes recently announced by its parent company, Bridgestone Corporation, and are part of a broader succession platform designed to cultivate global leaders throughout the enterprise.

Paolo Ferrari

The primary shifts in the Executive Committee are motivated by the continued enhancing of Bridgestone’s solutions business into new domains, such as fleet solutions and to strengthen collaboration between R&D and Manufacturing to capitalise on the increased digitisation of the production environment.

The roles of the first line executives, reporting to Paolo Ferrari, CEO & President of Bridgestone EMEA, will be enhanced as follows:

Laurent Dartoux, currently Chief Strategy and Marketing Officer at Bridgestone EMEA and Corporate Officer of Bridgestone Corporation, will assume the position of Bridgestone EMEA’s Chief Operating Officer in concurrence with his CSMO role.

Emilio Tiberio, recently appointed as Chief Technology Officer of Bridgestone EMEA and Corporate Officer of Bridgestone Corporation, will take responsibility for both Quality and Environment Health & Safety, as well as Regulatory and Public Affairs. Emilio will also take charge of Bridgestone’s System Engineering department, a new unit created to further strengthen collaboration between R&D and Manufacturing.

Astrid Rahn, Chief Financial Officer of BSEMEA, will assume, on top of her current ones, the responsibility of IT. She will manage the balance of IT investments between the core infrastructure and the needs triggered by Bridgestone EMEA’s digital journey.

Riccardo Cichi, Chief Sales Officer of BSEMEA, will further strengthen his commercial and consumer organisation by integrating the Consumer and Commercial Product Planning into the CSO function for an even stronger roadmap based on the customer and market needs.

Paolo Ferrari will also take on the additional responsibility of G-Chief Digital Strategic Officer (G-CDSO). This new role is concurrent with Paolo’s other roles including CEO EMEA.