Bridgestone to exhibit at IAA

Bridgestone is back for IAA Cars 2017 in Frankfurt, Germany, September 12-24, with exciting news and an impressive display of its latest innovations.
Bridgestone will premier its brand-new, designed and produced in Europe, touring tyre: Turanza T005.
The Turanza T005 has been designed to meet European drivers’ need to feel in full control in challenging, daily driving situations, particularly rainy days. At Bridgestone, the consumer is the Boss and the inspiration for all its new products and technologies.

Bridgestone will share its stand with the iconic Firestone brand, revitalised and strengthened in Europe with a modern, competitive line-up in the mid-priced tyre segment aimed at young-at-heart drivers who are looking for the smart choice while buying tyres.
On display at IAA Cars 2017 are Firestone Destination H/P, Firestone Multiseason and Firestone Roadhawk tyres.