Bridgestone reaches out to bikers

Bridgestone has created a broad online platform to share with bikers and fans memorable stories about its motorcycle tyres, the places they take their riders and the adventure of their experiences.

Anchored on the dedicated website www.grippingstories.com, content is shareable across a range of social media in text, video and audio – the media landscape that bikers ride 24/7.

The ‘gripping stories’ platform presents both Bridgestone news and riders’ experiences in real-life close-up style.

“Bridgestone’s motorcycle division wants every rider to feel safe and have fun wherever they go – and we want to hear all about the adventure, and share it with other bikers. That’s the idea behind ‘gripping stories’. We want to meet riders there, as well as on the road” explains Nico Thuy, Head of Europe – Motorcycle at Bridgestone Europe.