Bridgestone has unveiled its new Turanza T005 premium touring tyre to “master your journey, even on a rainy day”.
Developed and produced in Europe, the Bridgestone Turanza T005 delivers outstanding wet performance and fuel economy, combined with high mileage, to give drivers full control in challenging daily situations, especially on rainy days.
The Bridgestone Turanza T005 will be available in a wide line-up on the European replacement tyre market from January 2018 and will replace the current T001 EVO.
The Turanza T005 size line-up will provide almost complete coverage of touring tyre demand by 2019, with more than 140 sizes for 14’’ to 21’’ rims. At the same time, Bridgestone will simplify its touring tyre line-up, with the Turanza T005 and DriveGuard covering the complete touring segment.
The Bridgestone Turanza T005 has already been chosen as original fitment by top car brands and will be seen on the road in the coming months.
Jakob Rønsholt, Managing Director, Products and Solutions Strategy at Bridgestone EMEA commented: “The new Turanza T005 premium touring tyre is a core product in the Bridgestone portfolio with significantly high demand coverage. No chances were taken in its development: we analysed consumer needs very carefully and then produced a tyre that meets these expectations. Bridgestone Turanza T005 puts drivers in control, especially in the wet.”
Bridgestone refers to end-users as the “Boss” and the Boss is the inspiration for the design of the Turanza T005. During its development, Bridgestone interviewed thousands of premium tyre buyers across Europe to identify their needs and expectations of a touring tyre, and the challenges they face in daily driving.
The conclusions are clear: buyers of premium tyres want a tyre that makes them feel safe but lets them enjoy driving. They want a tyre that puts them in full control in daily, challenging situations, especially on rainy days. And a tyre that also gives them good fuel efficiency and mileage.
The Bridgestone Turanza T005 premium touring tyre meets all these expectations. It is a tyre that enables you to keep going with full control in adverse conditions, especially the wet, from taking highway turns to unexpected braking in the city.
The Turanza T005 offers drivers best-in-class EU label A-grade wet grip and outstanding B-grade rolling resistance. Selected sizes in the line-up provide A/A grade performance.
The best-in-class wet lateral grip and wet braking performance has been tested and certified by TÜV SÜD, one of Europe’s most respected independent automotive testing institute1.
To achieve this high-level performance, Bridgestone engineers put together a premium wet package of materials and tread design. The dense siping in the blocks and void distribution in the centre section of the tread help to produce highly-efficient water drainage. Using new mixing technology, Bridgestone’s proprietary NanoPro-Tech™ polymer is mixed in the high-silica-content compound to help maximise wear, wet grip and fuel efficiency.
Bridgestone in-house testing confirms the all-round improved performance of Turanza T005 compared to the current Turanza T001 EVO2: approximately 10 per cent longer wear life, meeting and even going beyond drivers’ expectations3, with significantly improved wet cornering and wet braking, dry braking and rolling resistance.
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