Bridgestone at the Geneva Motor Show 2017

The latest developments from the Bridgestone and Firestone brands, will be on display at the Geneva Motors show,March 9-19.

Centre stage will be Bridgestone’s exciting TOP Partnership with the International Olympic Committee. A frieze of imposing imagery will take the visitor on a journey of innovation in sport and in tyre development. This culminates in the display of Bridgestone’s DriveGuard and DriveGuard Winter. Since its premiere at Geneva in 2016 DriveGuard has had an extraordinary year, winning awards in Germany, the UK, Ireland, Portugal and France.

The theme of innovation will continue with the exhibition of the latest Run-Flat Technology alongside ECOPIA with ologic. Each of the tyres on show will be supported with comprehensive explanations of its significant features.

The booth will feature a new Aston Martin DB11 with its 20” Potenza S007 sport tyres. Bridgestone is exclusive tyre supplier for the DB 11.The Potenza S001 and latest generation Turanza T001 tyres will also be on display.

The Firestone Roadhawk, built to perform longer, offering best in class wet grip, with the top EU label “A” grade and best in class dry braking will makes its Geneva debut.

The Vanhawk 2, the durable and versatile tyre for light commercial vehicles, will also be on display. It gives you total confidence on the road to help you get the job done.

The Firestone tyre selection is rounded off with the flagship SUV tyre, the Destination HP, a sporty performer and firm favourite with Firestone fans who love the freedom to drive!

Finally, Firestone is inviting all visitors to link up with the Firestone Music Tour – which sponsors the hottest summer music festivals across Europe – and create a lasting photo- memory of your visit to the show!