Triangle Tyre launches multilingual website

Triangle Tyre has upgraded its corporate website with the introduction of the possibility to choose several other languages other than English and Chinese. These include: French, German, Italian and Spanish.

The languages can be selected from the home page or accessed from their individual domain name: www.fr.triangle.com.cn; www.de.triangle.com.cn; www.it.triangle.com.cn; and www.es.triangle.com.cn.

Shortly after the publication of the Triangle Tyre App, the Chinese manufacturer confirmed its intention to further focus on the development of digital solutions, to support the trade and the consumer.

Triangle says the approach to the multilingual website is not to merely translate the existing the corporate contents, but to customise the messages and tailor the contents across the languages.

The overall design is the same, but there are significant differences to reflect local market preferences: the customised European product range, the market news and the local marketing activities are key to engage the audience in their preferred language.

The updated version of the website features different sections: from the product segments PCR-TBR-OTR to News & Events, from Technology and Innovation to the history of the Company, in a journey that drives the visitors to discover the Triangle world through images, texts and videos.

The online strategy of Triangle for 2022 is also made of digital advertising campaigns on the most important European B2B tyre portals, further investments in trade dedicated marketing portals and web-shop with the aim of facilitating the interaction between the producer and the trade, as well as digital tools for the consumer such as the Triple Satisfaction Warranty.