Prinx to debut Xelera truck tyre range at The Tire Cologne

Prinx is set to showcase its latest developments in truck, bus, and passenger car tyres at The Tire Cologne 2026, taking place from 9th–11th June.

Covering approximately 230 m² of exhibition space, the company’s presence will focus on innovation, technological expertise, and the debut of the new Prinx Xelera truck tyre range.

In addition to presenting new products, Prinx says it will provide insights into its European business strategy, current market developments, and research and development activities during its conference session ‘Smart Drive from Rhine to Europe’, (9th June, 11:30 a.m., Rheinsaal Section 5).

A key highlight will be the world premiere of the new Xelera truck tyre range, developed specifically for the European market and manufactured exclusively in Thailand.

The range includes the Route (regional transport), EcoRoute (hybrid applications), and EcoLine (long-haul transport) variants.

In addition, Prinx, a brand of Prinx Chengshan, will showcase successful truck tyre products from its sister brands Austone, Fortune, and Chengshan, as well as selected passenger car tyres from the group’s brand portfolio.

The exhibition will also feature the latest developments in the agri and OTR segments.