Prinx kicks-off European truck racing season in Misano

Prinx has launched its 2026 customer engagement programme at the opening round of the European truck racing season in Misano, Italy, welcoming around 35 business partners from across Europe.

The event brought together distributors, fleet representatives, and industry partners from Italy, Romania, and Ukraine, providing a platform for networking in a unique motorsport setting.

Located on Italy’s Adriatic coast, Prinx said the Misano World Circuit event marked the beginning of a series of customer and partner activities planned throughout 2026.

“Misano was a fantastic way to start the season and reconnect with our partners in a dynamic and engaging environment,” said Ari Salah, marketing manager Europe at Prinx Europe.

“Events like these strengthen relationships beyond day-to-day business, creating valuable opportunities to exchange ideas, discuss market developments, and build the foundation for future growth together.”