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Premier Tyres launches Tourador brand

Premier Tyres used the recent Auto Trade EXPO at the RDS in Dublin to launch its new Tourador brand, which fits nicely into the Upper Economy sector.

Cathal Quirke from Quirkes Garage in Clane pictured with Kevin Talbot Purchasing Manager on the Premier Tyres stand at the Auto Trade Expo and CV Workshop Expo in the RDS.

JP Flynn, Sales Director, Premier Tyres commented: “We took the opportunity to launch the new Tourador brand which is Premier’s newest Upper Economy offering with exclusive distribution rights in Republic of Ireland.

“The 4×4 brand Blackbear also sparked lots of interest from dealers from the four corners of Ireland. What a brilliant opportunity to meet customers both old and new in a relaxed environment. Saturday morning was very busy on our stand with the free Milwaukee Air gun hamper raffle proving to be very popular.”