One million Michelin PRO4 tyres sold
Brought to market in early 2012, the Michelin PRO4 road cycle tyre continues to enjoy success around the world, with the one-millionth tyre sold earlier this month.
Designed to meet the expectations of serious amateur and professional riders, the range comprises six versions, currently available in six colours.
– The Michelin PRO4 Service Course offers the perfect balance between sport riding and longevity. In addition to improving safety, it increases cornering speed on wet roads by an average of 16% compared to its predecessor.
– The Michelin PRO4 Endurance is intended for riders who want long-lasting tyres. With added protection against cuts and scrapes, the tyre combines high-level performance and outstanding longevity.
– The Michelin PRO4 Comp Service Course was developed for demanding cyclists looking for maximum rider output and efficiency. The tyre features very low rolling resistance and very high levels of grip on wet roads.
– The Michelin PRO4 Comp Limited Service Course targets riders for whom speed is all-important. It offers the lowest rolling resistance in the road tyre range and enables cyclists, while producing the same effort, to cover an additional four meters per minute*. It’s also the lightest tyre in the range, weighing only 165 grams in size 23-622.
– The Michelin PRO4 Grip is ideal for challenging conditions. It enables cyclists to ride in cold weather, on roads that are wet and/or in poor condition.
– The Michelin PRO4 Tubular was designed for high-level racing. It’s a latest generation tubular tyre reinforced with high-density puncture protection. Featuring a latex inner tube, it fully meets the expectations of committed cyclists.
Due to the advanced technologies deployed by the Michelin Group and an annual research and development budget of €622 million, each tyre in the Michelin PRO4 range delivers more performance in terms of safety, riding enjoyment and longevity.
This ability to deliver more performance in areas that often make contradictory demands without requiring any sacrifice on the part of users is at the heart of the Group’s global strategy, which is called Michelin Total Performance.
New website
Launched in early April, a new website enables riders to choose the tyre best suited to their level and type of use. The site presents the entire range of MICHELIN bicycle tires as well as a wide selection of videos: http://bike.michelin.co.uk/