New Zenises.com website launch focuses on making a difference

Zenises is welcoming visitors to its new zenises.com website, which is designed to accommodate the company’s expanding business activity and showcase its multi-brand tyre brand portfolio.

In addition to its own proprietary brands of Z and T, the new website introduces Zenises’ long-standing association with Westlake passenger and commercial tyres as well as more recent tyre brand additions to its range.

The newly designed site demonstrates Zenises’ renewed focus on communication and brand activity by including all the latest updates to its tyre portfolio, including new product information, customer interaction and global marketing events. Moreover, digital versions of Zenises newsletters and articles can also be accessed directly from the new site.

Harjeev Kandhari, CEO of Zenises Group commented: “The new site reflects the path our company is taking towards a knowledge-based marketing approach. We want to share our insights and experiences within the tyre industry as well as highlight what is special about Zenises – not just our great line-up of tyre brands. We want to demonstrate what makes us ‘stand out’ – including our long-term efforts supporting good causes around the world through the work of our Foundations as well as our passion for global travel experiences – putting our tyres to good use, for example, through our Zenises Voyager and Talking Tread features. Most importantly, zenises.com allows the opportunity to get to know our company better. By browsing through the various sections and brand headings, visitors will have a good idea of who we are, what we do and how we can make a difference”.