New YOHT country manager for UK & Ireland

Andrew Musgrave has joined Yokohama Off-Highway Tires (YOHT) as its new country manager for the UK and Ireland.

The 35-year-old took up the position last November and leads the aftermarket business for the tyre maker’s Alliance and Galaxy brands in these markets. He reports to Ole Baek, regional head Northern Europe and France at YOHT.

“I am very proud to join Yokohama Off-Highway Tires as country manager for UK and Ireland,” Musgrave said.

“Especially at such an exciting time, following the completion of our Yokohama Off-Highway Tires integration this January. This means that we can offer our Alliance, Galaxy, Primex and Yokohama products under the YOHT umbrella.”

He added: “I believe we have the most complete range of any OHT manufacturer operating in the UK currently, giving us a significant advantage for distributors and end-users.

“We are a well-known player in the UK [and Ireland] market and I look forward to successfully managing, nurturing and strengthening the partnerships we have already forged in agriculture, construction and industrial segments.

“I am really looking forward to further getting involved and driving the business in the UK and Ireland for both existing and new customers.”

Ole Baek welcomed Musgrave to the company: “We are sure that he will add real value to our activities and presence in the UK and Ireland.

“As we are continually investing in R&D and the development of cutting-edge products such as the Agri Star II, for example, we also need the right people to effectively support our customers and end-users.”