New Westlake and Goodride tyres at The Tire Cologne
ZC Rubber concluded its participation at The Tire Cologne 2026, showcasing a long-term commitment to the European market by presenting its latest Westlake and Goodride product portfolios from 9th to 11th June.
At this year’s exhibition, the company highlighted a broader strategic direction for Europe. The showcase featured a comprehensive lineup of new passenger car and light truck (PCR) tyres scheduled for launch in the second half of 2026, alongside its established commercial truck (TBR) range and selected future previews for 2027.
In the PCR segment, ZC Rubber drew significant attention with its upcoming summer and all-season lineups. Highlights included the Westlake ZuperFlex Z-137 and Goodride RideMax G-147 in the ultra-high-performance (UHP) sector, as well as the Westlake Terra Legend SL399 and Goodride Mud Legend SL388 for all-terrain and off-road enthusiasts.
A key focus for year-round European mobility was the Westlake Zuper4S Z-411 all-season tyre. Designed to handle shifting seasonal conditions, the Z-411 combines wet safety, snow traction, and dry handling into a single solution.
Its V-shaped grooves optimise water flow to accelerate water and slush evacuation, while a high-density 3D siping layout ensures braking stability on snowy roads. Combining summer-oriented directional elements with winter-focused zigzag patterns, alongside a wide-temperature all-season compound, the Z-411 delivers reliable grip and durability throughout its service life.
In the commercial truck segment, ZC Rubber strengthened its established Westlake Gen II commercial tyre lineup – highly recognised by European fleets for mileage and efficiency – by highlighting the WSL2 steer tyre and WDL2+ drive tyre for long-haul transport.
For track and motorsport fans, the upgraded Westlake Sport RS2 took centre stage at the ZC Rubber booth, displayed with the Red Bull Driftbrothers’ drift car and driver Elias Hountondji.
Developed through close collaboration with the Driftbrothers, the tyre features a competition-focused enhanced rubber compound for more consistent grip and precise control under extreme racing conditions.
The compound is currently supplied exclusively to the partner team, with future retail availability under consideration.
Looking ahead, ZC Rubber also previewed selected 2027 developments, including the Westlake Z-301 commercial van tyre, Goodride All Season G-721, and upcoming TBR solutions such as the Westlake WTL2 and Goodride M2.
The newly introduced PCR products are scheduled to roll out across Europe in H2 2026, while the premier TBR range, including the WSL2 and WDL2+, is already available for the market.