Mahansaria Tyres to buy major stake in EATD

In its first step in building its distribution network in Europe, Mahansaria Tyres Private Limited (MTPL) has reached an agreement in principle to acquire a major stake in EATD.

MTPL is owned and promoted by the Mahansaria family, who have more than 30 years of experience in the tyre industry, and consists of father and son, Ashok and Yogesh Mahansaria.

MTPL is setting up a greenfield off-highway tyre business with an investment in excess of US$100m. Its 127-acre manufacturing facility is located in Gujarat, India. The Mahansaria family have built two leading off-highway tyre businesses in BKT and Alliance Tire Group (ATG).

EATD, based out of Netherlands and with an office in Germany, is the exclusive distributor for the Tianli speciality tyres business in Europe. EATD has a presence in most parts of Europe and 20 dedicated Tianli dealers.

EATD would distribute MTPL tyres in Germany, Austria, Switzerland, Belgium, Netherlands, Czech Republic, Slovakia and Poland, along with continuing to act as a distributor for Tianli tyres. Tianjin has been concentrating its production for more than 35 years on the development of highly specialised tyres for agriculture and forestry as well as earthmover and harbour tyres.

Through this investment, the companies aim to develop EATD into a leading off-highway tyre distributor in Europe.