Kirkby Tyres invests in Cam’s Wholesale CRM

Kirkby Tyres & Wheel Ltd has introduced Cam Systems’ Wholesale Customer Relationship Management (CRM) system, enabling the independent tyre and wheel wholesaler and distributor to improve its customer communications and interactivity.

By organising and aligning different departments’ data requirements across all its European sites automatically, Wholesale CRM will enable Kirkby Tyres to enhance its customer service, acquire new customers through efficient contact management, ensure effective sales procedures and fulfilment, and deliver greater visibility and transparency across the company.

Dave Dorrity, managing director of Kirkby Tyres, says: “On top of our online ordering processes introduced by Cam, the Wholesale CRM system promotes Kirkby Tyres as a professional, flexible and knowledgeable organisation with a mine of customer data readily accessible across our European business, making us extremely efficient and accountable.”

Mike Allen, managing director of Cam Systems, adds:  “The integration of Wholesale CRM will provide Kirkby Tyres with a rich feed of customer insight, customer buying behaviour and trends ensuring it benefits from superior business intelligence leading to competitive advantage.”