ETRMA becomes Tyres Europe, elects new leadership
The European Tyre and Rubber Manufacturers’ Association (ETRMA) has today launched its new identity, ‘Tyres Europe’, while electing Pirelli’s Livio Magni as president and Paolo Pompei of Nokian Tyres as vice-president for a two-year mandate.
The association says the change aims to reflect a “clear, tyre-focused mandate to promote a competitive and innovative European Tyre Manufacturing industry, advancing a safe, smart and sustainable mobility”.
Adam McCarthy also remains secretary general of the association.
The official launch event of Tyres Europe will be held on 18th November in Brussels. The evening promises a strategic update from Tyres Europe leadership, followed by keynote addresses on Europe’s mobility value chain from high-level representatives of the European Commission and the European Parliament.
“The tyre industry is a strategic pillar for Europe’s mobility, prosperity, and safety,” said Livio Magni, Tyres Europe president and Pirelli CEO Region Europe.
“Through Tyres Europe, we will continue to work closely with policymakers and key stakeholders to ensure a predictable business environment that enables manufacturers to invest, innovate, and compete in Europe. As an industry, we remain committed to driving innovation to deliver products that are increasingly safe and environmentally responsible.”
Paolo Pompei, Tyres Europe vice-president and Nokian Tyres CEO, said the tyre sector “is investing in capacity, efficiency and R&D to serve European mobility, reliably”.
“Tyres Europe is committed to advocating for industrial policies that empower manufacturers to deliver greater value to society and to be recognised for their performance,” Pompei added.
Adam McCarthy, Tyres Europe secretary general concluded: “Tyres are as essential to vehicle performance as batteries and semiconductors and face multiple cross-cutting challenges that reflect the broader industrial transition.
“Tyres Europe will keep engaging with EU institutions to build coherent, workable rules that deliver real-world outcomes across competitiveness, circularity and innovation.”