Category: Bridgestone

Bridgestone tyres have been selected as Original Equipment on the new BMW 3 Series, introduced in Europe in February 2012. Safety and balanced performance are the themes, with a selection of Bridgestone standard touring tyres and Run-Flat Technology (RFT) tyres specified across the BMW 3 Series model range.

Bridgestone will showcase its total solution package for business partners, such as dealers and fleets: new tyres, retreads, business support and tyre services delivering the lowest cost of ownership this week in Essen.

Bridgestone Ireland is advising all outlets involved in tyre retailing that will have certain obligations at the point of sale, when the new tyre labelling regulations come into force on November 1.