Category: Bridgestone

Bridgestone ultra high-performance Potenza  tyres have been chosen as factory fitment for the new 350-horsepower Volvo S60 Polestar.  The tyre in size 235/40 R19 96Y has been extensively tested by the Swedish company and approved for its first-ever Polestar production road car. A limited production run of the 4 wheel-drive Volvo S60 Polestar has been

David Byrne from Lucan will be trying life in the fast lane when he takes up a recent prize win and races at the Ron Haslam Race School in Donington Park, England!  David won the prize, worth over €650 at a charity raffle as part of the annual Bridgestone Bikers’ Club Track Day at Mondello!

In less than two months, the new Bridgestone campaign website “Everywhere” has hit one million visits across Europe. The innovative fun campaign tweaks the Bridgestone corporate slogan Your Journey, Our Passion with an interactive road trip ‘driven by you’.

After the successful launch of its ‘Everywhere’ campaign, Bridgestone has released the results of its biggest ever European Road Trip Survey. New research by Bridgestone reveals that romance takes precedence over racy conversation in the car, with British preferring partners to racing drivers, comedians and politicians as their ideal summer road trip companion.

Valentino Rossi enjoyed what he described as one of the best wins of his career last weekend in Assen, The Netherlands – his first victory since the Malaysian Grand Prix in 2010. Just prior to the race, he had met up with Armagh motorcyclist, David Hoy, winner of the Bridgestone ‘Mission Rossi’ tyre sales competition.

With the holiday season just around the corner, Bridgestone is placing extra emphasis on the importance of tyre safety. Keeping tyres in good condition is an important part of road safety at all times but even more so when embarking on long journeys. And yet, thousands of tyre safety checks recently conducted by Bridgestone throughout

49 year old Jeremy McWilliams from Belfast has celebrated his first road race victory a year after he made his debut at the North West 200. The former Grand Prix star was particularly pleased with this win as he doesn’t race professionally.

Bridgestone has won a lawsuit against Qingdao Genco Industrial Group Co., Ltd. in Qingdao, Shandong Province, China regarding infringement of design patent rights.

Bridgestone Europe has expanded its new website for drivers of cars, SUVs, 4x4s and vans into four new languages – French, German, Italian and Spanish – opening up to the five major European markets.

Bridgestone Europe showcased its Total Tyre Care programme at Bauma 2013. the international trade fair for construction equipment in Munich, Germany recently.

Japanese tyre giant Bridgestone is the world’s most valuable tyre brand according to new research from brand valuation and marketing experts Brand Finance.