Cartyzen will be presented at Tire Cologne 2018

Cartyzen, the disruptive tyre subscription service developed by the Zenises Group, will be presented at Tire Cologne.

Harjeev Kandhari, Zenises CEO, will be present at the Hall 7C – 065 to present this innovative and game-changing service.

Cartyzen, the service for replacement and maintenance of tyres recently launched in Spain by Zenises, constitutes a promising bet for the company. That’s why it will be showcased at Tire Cologne 2018 show, as part of the company’s intention to expand at a European level.

Cartyzen provides protection against any tyre-related incidents, such as gradual wear, tear of the tread, punctures or accidental damage through tyre replacement and substitution that can be contracted via a monthly subscription service. This innovative idea constitutes a pioneering business model that embodies the values of the “disruptive” philosophy of the company. This flat-rate service is specially aimed for millennials, middle-aged men and women, and even retirees that seek for comfort, safety, profitability and simplicity.

This model has been highly successful in Spain, and that’s one of the many reasons why Cartyzen will be present at the show: to support the Spanish dealer network. Cartyzen has given a u-turn to the conventional tyre repair shop model and its clients have their tyres guaranteed, apart from access to an extensive registered tyre shop network and telephone assistance to RACE 24 hours a day, 7 days a week, in order to manage any incident related to the contracted tyres.

Cartyzen is definitely set to conquer the European market, and to do so it relies on a brand image inspired by the 4 athletes sponsored by the company. Their image will be the main focus of the Cartyzen stand, since top-level sportspeople constitute an important part of its campaign.

Harjeev Kandhari, head of the Zenises Group stated: “Athletes are the best example of discipline and motivation, and we really appreciate those values! Like them, we are determined to get to the top with effort and commitment. We are currently receiving good feedback, which is why I am so proud to present this new flat-rate concept to the general public. Some investors are already showing great interest, and we just got started. I can imagine how this can become an even bigger success in the not too distant future.”