Giti Tire wins Tyre Manufacturer Award at inaugural TyreSafe Awards
Giti Tire has been named winner of the Tyre Manufacturer Award at the inaugural TyreSafe Awards, created to recognise excellence in raising awareness of tyre safety.
Throughout the last year the company, through its 220 GT Radial Performance Centres (GTPCs), undertook several initiatives culminating in October’s Tyre Safety Month whereby each GTPC received joint-branded customer information packs with posters, leaflets and Mr McIntyre animations.
In addition a dedicated infographic with tyre safety information for consumers was added to the GT Radial website, and the manufacturer worked with bodies such as the police and local schools to engage the public about the importance of tyre safety and demonstrate the fundamentals of safe and efficient motoring.
The winners of each TyreSafe Award category had to clearly demonstrate an overview of all tyre safety activities, a list of clear objectives for both the trade and public, a summary of results and achievements and a supporting statement.
TyreSafe Chairman, Stuart Jackson said: “We’ve achieved great success in raising awareness about tyre safety issues but the scale of this has only been possible thanks to the support and amazing work of our members and partners. We’d like to congratulate Giti Tire on their fantastic efforts and well deserved Tyre Manufacturer Award win.”
Jenny Leeson, Marketing Manager UK at Giti Tire, producer of GT Radial tyres, added: “Tyre safety is very much the core message of all our marketing campaigns, and to be recognised for the time, investment and results we achieve is a fantastic accomplishment.
“Rest assured we will continue to support and drive all tyre safety activity, it is a message that all good manufacturers and garage owners promote daily, and TyreSafe is doing a wonderful job in taking this to a far wider market.”
TyreSafe is one of the UK’s leading tyre safety organisations dedicated to raising awareness about the dangers associated with defective or illegal tyres. More details can be www.tyresafe.org.
picture caption: Jenny Leeson, Marketing Manager UK at Giti Tire accepts the Tyre Manufacturer Award at the inaugural TyreSafe Awards from Chairman, Stuart Jackson.