Why your customers should opt for premium tyres this summer
As summer approaches, it’s important that drivers are well equipped with a set of tyres that’s right for them. With a large variety of tyre choices available on the market, it’s crucial that tyre centres inform drivers of the significant performance disparities among them.
According to a recent test of 50 summer tyres by AutoBild, the choice of tyres can dramatically affect braking distances, with disparities of up to 15 metres on wet roads at 80 km/h and seven metres on dry surfaces at 100 km/h.
While the upfront cost of investing in high-quality summer tyres may appear significant, the long-term benefits encompass not only improved performance and comfort but also substantial savings.
The German automotive publication Auto Bild compared the mileage of 20 summer tyres, ranking the Goodyear Eagle F1 Asymmetric 6 first with over 39,200 miles. This may provide more than double the miles of distance you can drive with the tyre ranked last in the test.
Auto Bild also compared the price/1,000 km mileage of such 20 summer tyres, with the Goodyear Eagle F1 Asymmetric 6 being the cheapest tyre for €8.70/1,000 km. That is around 50 per cent less than the price/1,000km of the last ranked tyres €16.14 / 1,000 km.
According to these test results, this translates to a potential saving of around 50 per cent for every 1,000 km travelled.
The Goodyear summer tyre Eagle F1 Asymmetric 6 has achieved numerous awards. In 2023, Auto Bild awarded the tyre ‘Eco-Master’, and Goodyear ‘Top Manufacturer of Summer tyres’ for the second consecutive year. Additionally, Auto Bild allrad recently crowned the tyre test winner.
Sonia Leneveu, director marketing consumer Europe ay Goodyear said: “Goodyear builds on more than 125 years shaping the future of mobility and developing market leading tyres.
“This summer, we are proud to offer an even larger range of our awarded Eagle F1 Asymmetric 6 which offers an outstanding driving experience as well as excellent efficiency and economic benefits for drivers, no matter the car they drive.”