Maxxis ups the performance at top car shows
Maxxis ups the performance at top car shows
As die-hard fans poured in their thousands through the gates of the UK’s biggest performance car shows and events tyre manufacturer Maxxis took centre stage, supported by its high flying sponsored drift outfit Team Japspeed and the ever-popular Maxxis Babes, who helped to spice up the action.
Maxxis opened its campaign at Japfest in May, as Europe’s biggest Japanese Car Show celebrated its tenth anniversary with a record-breaking turn out. The new BDC Drift Train saw over 20 cars competing in the Maxxis British Drift Championship take to the track at the same time for a dazzling spectacular of drift skills and precision driving that proved a huge crowd pleaser. Drifting was also a major attraction at Japfest 2: The Evolution later in July, where fans queued up to take part in the white knuckle ‘drift taxi’ rides.
As Modified Nationals celebrated its first decade as the UK’s ’biggest event dedicated to tuning and performance modifications’, it showed yet again why it is the event for anyone who loves modified cars and a good party. The Maxxis Babes parked up their funky Babemobile campervan and threw themselves into the three-day festivities, handing out Maxxis car stickers, posing for photos and chatting with the army of visitors that besieged the Maxxis stand.
Maxxis was out in force at Ford Fair, hailed as ‘Europe’s Biggest and Best Ford Festival’, and
VW Players Car Show, but it was TRAX – widely considered to be the ‘Ultimate Performance Car Event’ – that arguably pulled off the biggest coup by hosting a round of the Maxxis British Drift Championship.
The on-edge drift action was a real winner, generating huge excitement among the 16,000 crowd that lined the Silverstone track to soak up the atmosphere. While Maxxis-sponsored Team Japspeed’s Paul Smith battled his way to second place – and at the final round was crowned champion in the Super Professional class of the 2012 Maxxis British Drift Championship – the Maxxis Babes were kept busy doing a meet and greet with their army of followers over on the
Fast Car magazine stand.
2012 saw Maxxis make its debut at Top Gear Live, promoting its car and motorcycle tyres in the automotive exhibition while Team Japspeed helped to showcase the superiority of the specialist Maxxis MAZ1 Drift tyre in the Live Action Arena. The two Shanes – O’Sullivan in the Maxxis-sponsored Lexus IS200 and Lynch in the Monster Energy-liveried Nissan Silvia V8 S15 – went head to head in a crowd-pleasing show that got everyone on their feet.
“This season’s events have been some of the best yet, with amazing cars and bigger crowds than ever, and we are delighted with the response from what is, after all, a hugely knowledgeable and very demanding customer base,” said Maxxis International UK’s managing director Derek McMartin.
“The addition of a professional drifting element to these shows has been key to their value to us and has certainly helped build the profile of the Maxxis brand and reinforce our credentials as one of the world’s leading manufacturers of high performance tyres.”
The highly successful 2012 season may be over, but Maxxis is already drawing up plans for 2013 and will be kicking off its campaign at Autosport International from January 10-13, where adrenaline-pumping drifting by Team Japspeed will once again be one of the highlights in the Autosport Live Action Arena.
Find out more about Maxxis tyres at www.maxxis.co.uk