Davanti gets rendered in 4K

UK-based manufacturer, Davanti Tyres has just entered the second year of a high-profile partnership with Premier League side Everton Football Club. To take the partnership to the next level, Davanti has joined leading video game franchise, FIFA for the first time.

Davanti ads will play prominently when players visit Goodison Park in FIFA 19, just as they do at the real ground, all rendered in 4K.

“The first year of our Everton partnership was truly incredible,” said Sean Maddocks, Davanti Sales Director for the UK and Ireland. “Having such a premium partner had a tangible effect on our brand, helping us establish ourselves as a serious presence in a competitive tyre market.”

Maddocks added: “It was therefore a natural progression to extend that connection and there is no better way to do that through FIFA 19. As the media and advertising market shifts, it’s important to target our activity in the places where people are, rather than where we expect them to be.

“Across all platforms, FIFA consistently breaks sales records – last year’s game sold more than 24 million copies worldwide. As a brand which is currently sold in 45 countries and growing, working with a partner in Everton with a global presence, the opportunity to reach that audience through this medium is incredible.”

With new products – like the all-terrain Terratoura – coming in 2019 and customer loyalty building as original Davanti customers have started returning to the brand as their tyres need replacing, increasing brand awareness is a real focus for the manufacturer in 2019.

Maddocks continued: “We have a strong UK dealer network and have forged an impressive international presence since we launched in 2015. But we are competing against some big established brands in the industry and we need to work hard to disrupt the market and work our way into the consumer consciousness.”