Michelin at the 2012 Paris Motor Show
Michelin is presenting its recently introduced tyres to consumers: ENERGYTM E-V for electric vehicles, the ENERGYTM SAVER+ suitable for almost every car on the market and the AGILIS+ for light commercial vehicles at the Paris Motor Show, which opened to the public on Saturday and runs until October 14.
While each tyre is dedicated to a specific use or purpose, they all have one thing in common – they have been designed to combine, in the same tyre, often contradictory performance parameters, such as safety, high mileage, energy efficiency and many others.
By unveiling its three new tyres to the general public for the first time, Michelin is also demonstrating its commitment to offering consumers, in each one, the market’s most comprehensive blend of performance.
That’s what Michelin calls Total Performance – the ability to engineer tyres that leverage advanced technologies to eliminate performance tradeoffs for users. With Michelin tyres, they get tight grip regardless of driving conditions, increased fuel efficiency (or energy efficiency for an EV) and longer treadlife.
This autumn is a special time for European tyre buyers, because for the first time, tyres sold after November 1 must carry a sticker displaying objective information about their performance in three areas: wet grip, energy efficiency and outside rolling noise. By rating tyres in these three areas, the new regulation will help to raise consumer expectations and drive an improvement in the performance of commercial tyres
Michelin goes far beyond regulatory compliance, however, in that it is committed to ensuring that every one of its tyres delivers much more performance than just the three areas displayed on the sticker.
While safety is one of the key performance features of Michelin tyres, safe driving also requires appropriate training and motorist awareness of the dangers on the
road. Michelin is supporting the International Automobile Federation (FIA) in deploying an international advertising program promoting the ten Golden Rules to make roads safer. The program was designed as part of the FIA’s participation in the UN’s Decade of Action for road safety.