Goodyear launches new Road Safety App
Goodyear has launched an upgraded version of its free Road Safety App for iPhone and Android by including additional languages to support an increasing number of holiday makers taking to the road in September and October.
As the summer season ends for many families, holiday destinations are starting to receive the post-summer guests, primarily comprised of couples without kids, university students or recent graduates. Not being linked to school-going requirements means that they will take to the road during the coming weeks as they try to reach their holiday destinations safely.
“Just before the summer, we launched the first version of the European Road Safety App for iPhone and Android, says Hugues Despres, Brand Director at Goodyear EMEA. “Thanks to its richness and multilingual approach, it was quickly adopted all across Europe. We were very pleased with the feedback from the users: it was extremely valuable. It helped us correct and improve several aspects for this new version, launched just in time for all those who go on holiday after August 31st.”
The free app was developed by Goodyear in support of the company’s ongoing drive to improve road safety in Europe. Available in English, German, Spanish, Italian, French and, from now on, also in Dutch, the app can be used on iPhone and iPad and on Android smartphones.
Another European country might be a different world
The app is designed to help tourists with other country’s road laws and specifications. Users get an overview of 25 European countries, including Austria, Croatia, Denmark, France, Germany, Italy, Portugal, Spain, and Switzerland. Amongst other details, the European Road Safety App provides such information as speed limits on highways and in the cities, maximal alcohol levels allowed for drivers, tips for a safer drive, how to act in case of an accident, emergency phone numbers, and so forth.
The app also contains useful audio translations in 5 languages for emergency situations. Requests include “Please call the police!”, “Can you call a tow truck, please?”, “You are an important witness: can I please have your name and details”, and more.
“We have an important role to play when it comes to road safety. By helping consumers be better informed, we can help improve their ability to be safe, at home and abroad”, Despres continues. “As a leading tyre manufacturer we have the responsibility of delivering a solid, safe and qualitative drive. As a leader in road safety, we are extending that role beyond the product and taking initiatives like these to the road”.
The application is free of charge and currently available in 6 languages (German, English, Spanish, French, Italian, Dutch).
The company plans to explore how it can expand the application’s functions and tools in the future. The Goodyear Safety App is an independent tool that, once downloaded, can be used across the range of functions without being connected to the Internet.